Seals Ice Cream
Max’s Ice Cream Shop, located along the Norfolk coast, seeks a cohesive brand identity reflecting its coastal heritage, premium quality, and inclusive atmosphere. Inspired by summers spent with his fisherman grandpa, Max aims to offer a nostalgic yet luxurious experience for holiday goers and locals, including their furry friends. The branding should feature a versatile logo with nautical elements, eye-catching designs for the ice cream van and trolleys, premium packaging for both regular and dog-friendly ice creams, and charming wallpaper and menus that evoke a sense of quality and nostalgia. The color palette should include coastal hues like sea blues and sandy beiges, complemented by premium accents, while the typography should blend nostalgia with elegance. This comprehensive branding effort will position Max’s Ice Cream Shop as a cherished and premium destination on the Norfolk coast.